The first 3 steps to getting started with Squirrel

Rowen Peebles

Struggling to get Squirrel going? Read this article so you can start making the most of the Squirrel experience.

In order to start using Squirrel you need to have the following:

  • A website that you would like to use Squirrel on
  • An Amazon Associate account
  • Access to the Amazon Product Advertising API

Step 1

When you sign up to Squirrel and log in for the first time you will be greeted by this screen:

You must read and accept the terms and conditions to continue using Squirrel. Click the ‘Accept’ button on the bottom right corner of the box to progress to the next step.

Step 2

In this step you are going to need to take some time to set up and link your affiliate networks of choice.

With Squirrel there are two options to get started. You can set up and link your direct relationships with affiliate networks such as AWIN, CJ, Impact and Apple Services as well as any affiliate networks that you have non-direct relationships with such as Sovrn, Howl, Digidip and Skimlinks.

You can set these up by navigating to the 'Account' tab in the side menu and selecting 'Settings'. You will be greeted with the settings page, here you can select the Affiliate info tab to link up your affiliates:

Affiliate info tab

Please read our articles on how to complete these steps here:

How to create and link a Howl account to Squirrel

Setting up a Digidip account with Squirrel

How to set up and link a Sovrn account to Squirrel

A guide to setting up Skimlinks in Squirrel

How to set up direct affiliate networks within Squirrel

You can also link your Amazon Product Advertising API in this step, look here on how to do this: How to access the Amazon Product Advertising API

Step 3

Now with your Squirrel account created and your affiliate networks linked it is time to get your first Squirrel widget on your website.

Click on the 'Search' tab in the Squirrel side menu. You will be presented with the search page which looks like this:

Squirrel search tab

You can use the text box to search for a product. You can search for a product by using the name or model that you are looking for, however we strongly recommend using an ASIN to search for the product. This garuntees that you get the correct product version that you are looking for.

To find out more about what an ASIN is and how to find it for a product, check out this blog post here: Amazon ASINs and how to use them

When you search for a product you will be greeted with different options like this:

Product search display

Select the option you are looking for and click on the 'Squirrel Page' button. You will then be greeted with the widget preview page which looks like this:

This is what the widget will look like and shows the offers that are being pulled in from your linked networks. Now all you have to do is scroll down to the embeds section, expand the tab and you will see 2 different options:

There are two methods you can use to get a Squirrel widget on your website:


Simply copy and paste this code onto your website HTML template, or within your CMS. Some CMS have an option to embed a 3rd part widget and this is where you would paste the code. If you know how to embed a YouTube video then you can embed a Squirrel widget.

Automated MAKE and MODEL

This is a script that runs across all of your websites templates and automates the embed process. To read more about this method, head over to our article on the subject: A look into Squirrels MAKE and MODEL feature

Congratulations, you have now set up your Squirrel account and embedded your first widget!

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