About Us
Who We Are
We spent nearly 20 years building Pocket-lint into one of the UK’s biggest consumer technology websites. At its peak, it reached 12 million readers a month with a team of around 40 people worldwide. Founder Stuart Miles sold the business to Valnet in 2022.
During that time, we dealt with every affiliate challenge a publisher can face. Broken tracking that nobody noticed for weeks. Retailers switching networks without warning. Editorial teams too busy to check whether links were actually earning. Revenue leaking from thousands of articles because the affiliate setup hadn’t been touched since the day they were published.
We knew the problems because we’d lived them. So we built Squirrel to fix them.
Squirrel started as a price comparison tool — a way to show readers the best prices without adding to the editorial workload. It’s grown into a complete affiliate toolkit covering link monetisation, real-time pricing, unified reporting, and a marketplace connecting publishers to thousands of retailers worldwide.
We work with leading publishers across the UK, US, Germany, and Australia. Our approach has always been the same: make the complicated parts of affiliate marketing simple, and never get in the way of the relationships publishers already have.
Everything we build comes from real problems we’ve seen firsthand. If it doesn’t make a publisher’s life easier, we don’t build it.
Meet Our Team
We are a multidisciplinary team with years of experience between us. Our expertise includes publishing, marketing, affiliate partnerships, database management, APIs, and more.
We’re always keen to help our clients achieve their goals.
