Insights

What is Squirrel Insights?

An affiliate analytics platform that unifies data from multiple networks to show which pages, links, products, authors, and sections drive revenue. We update the data daily for clear, actionable reporting.

How is it different from other affiliate reporting tools?

It delivers page-level revenue and link insights, broken-link and stock checks, granular segmentation (author, section, country, UTM), click/EPC/conversion metrics, click-out time, and API access all centralised in one dashboard.

Who is Squirrel Insights for?

Publishers and content sites that monetise affiliate links. It’s ideal for editorial, commercial, and analytics teams that need unified, trustworthy performance data without wasting time juggling multiple dashboards and then standardising the data those dashboards provide.

How does setup work?

All you have to do is add a single line of code to the pages you want tracked, then connect your affiliate networks/retailers to our dashboard. You can then view the results in the web dashboard or pull data to your stack via our reporting API.

Which networks and retailers can I connect?

Squirrel Insights offers unlimited connections and we support all the major networks such as Awin, CJ, Rakuten, Impact, Amazon Associates and more. If we haven’t got the network you work with you can let us know, share the documentation, and we can add the network if they provide reporting access.

What metrics do I get?

Revenue, clicks, EPC, conversion rate, click-out time, individual transactions, impressions (Publisher), plus granular breakdowns by network, retailer, page, section, author, country, and UTM.

How often is data updated?

Daily. Your affiliate and page-level metrics refresh so you can spot trends and fix issues quickly.

Will it slow down my site?

No. The snippet is lightweight and loads asynchronously, minimising impact on page performance.

What does the Starter plan include? £129 + VAT

One dashboard with individual transaction reporting, unlimited network connections, best networks/retailers, granular network/retailer breakdowns, 13-month data retention, and 1 user for up to 100k transactions/month.

What does the Publisher plan include? £498 + VAT

Everything in Starter plus unlimited users and transactions. Plus up to 5M page impressions a month to give you on-page reporting for page/section/author/country/UTM breakdowns, clicks/EPC/conversions, click-out time tracking, and API reporting.

Is there an Enterprise plan?

Yes. For those wanting a more bespoke offering or looking to track revenue on more than 5m monthly page impressions we have an Enterprise option that includes all Publisher features plus dedicated support and customised pricing to match your scale and workflows.

Can I integrate data into Looker Studio, Snowflake, or Tableau?

Yes. Use the reporting API to pipe Insights data into your BI tools and existing dashboards.

Can I track multiple websites?

Yes. You can install the snippet on each site and connect the relevant networks, then view the combined or property-level reporting. Our Publisher package allows for 5m monthly page impressions across multiple domains.

Does it track Amazon affiliate links?

Yes. Connect Amazon Associates to include Amazon commissions and product performance in your unified reporting. We support manual Amazon report uploads, automatic Amazon report uploads, and Amazon SubTags. Depending on how many StoreIDs you have access to will determine how granular we can track performance.

Can you alert me to broken or out-of-stock links?

Yes. Insights checks link health and stock status so you can replace or update monetised links before revenue is lost.

How long is my data retained?

Our Starter and Publisher packages retains 13 months of data. Get in touch if you need more.

Is there a free trial?

Yes. You can try Squirrel Insights for free before choosing a plan.

How quickly can I see results after setup?

Typically within 24–48 hours of adding the snippet and connecting networks, you’ll see initial data flowing into the dashboard.

Can you import historical transactions?

If your networks expose historical data via API, Insights can backfill past transactions into your reports up to the 13 month data retention limit.

What support do you provide?

Email support for all plans. Enterprise includes dedicated onboarding and account management.

Does Squirrel Insights support reporting in multiple currencies?

Yes. Transactions are recorded in the currency provided by each network, and reports can be converted into your chosen reporting currency using daily exchange rates for consistency.

Does Squirrel Insights track sub-IDs or affiliate link parameters for more granular analysis?

Yes. If your network provides sub-ID or parameter data via its reporting API, Squirrel Insights can capture and display it, enabling deeper breakdowns such as campaign, placement, or widget performance.