Links

Squirrel Links

Free link monetisation for publishers. Make sure every outbound retailer link on your site is earning you commission.

Squirrel Links is a free link monetisation code snippet. It finds your outbound retailer links across your entire site, fixes broken or missing tracking, and makes sure every link is earning you commission when possible.

Connect your affiliate accounts — direct retailer relationships, networks, or any other monetisation platform — and see everything in one place. Your existing accounts always take priority. For retailers you’re not already monetising, our Squirrel Marketplace fills the gaps.

We only earn where you currently don’t.

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What Squirrel Links Does

Everything you need to find, fix, and monetise your outbound retailer links.

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Find Every Link

Automatically discovers all outbound retailer links across your entire site. Know exactly where your links are and which retailers you're linking to.

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Fix Broken Tracking

Identifies and fixes broken or missing affiliate tracking so you never lose commission on a link that should be earning you money.

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Monetise the Gaps

For retailers you’re not signed up with, Squirrel Marketplace fills in — turning dead links into revenue you’d otherwise miss entirely.

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Track Performance

See which retailer links are being clicked, your top performing pages, and where your affiliate revenue is coming from.

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Your Accounts First

Your direct affiliate accounts always take priority. We never override your existing relationships or take a cut of your direct earnings.

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Works with Insights

Squirrel Links works seamlessly with Squirrel Insights for deeper reporting — track by page, author, section, and more.

How It Works

Up and running in minutes. No complex setup required.

1

Install the snippet

Add the Squirrel Links code snippet to your site. It’s async and lightweight — no impact on page speed.

2

Connect your accounts

Plug in your existing affiliate accounts — direct retailers, networks, or any other monetisation platform. Direct always takes priority.

3

We fill the gaps

For retailers you’re not signed up with, links route through Squirrel Marketplace. Links to retailers outside your accounts and our marketplace are left untouched.

4

See your performance

Track Marketplace earnings, top performing pages, retailers, and affiliate links. Want the full picture? Upgrade to Squirrel Insights.

The Commercials

Simple, transparent, and fair. No hidden fees.

Squirrel Links
Free
No cost. No invoices.
No minimum traffic requirements.
Your Direct Accounts
You keep 100%
Your existing affiliate accounts
always take priority.
Squirrel Marketplace
Earn more
Monetise even more links.
Use Squirrel's relationships to get even more income.

Why Squirrel Links?

No lock-in

Your direct affiliate accounts always take priority. We never override your existing relationships or take a cut of your direct earnings.

No barriers

No minimum traffic requirements. No invite-only gatekeeping. Once approved, if you publish content with outbound retailer links, Squirrel Links is for you.

No invoices

Squirrel Links is completely free. We earn our share from marketplace commissions — money you wouldn’t have earned without us. You never see a bill.

Built by publishers, for publishers

Squirrel has over two decades of experience in affiliate marketing and publishing. We understand the problems because we’ve lived them.

Reporting & Squirrel Insights

Every Squirrel Links user gets detailed Squirrel Marketplace earnings, plus your top performing pages, retailers, and affiliate links across your site.

Want the full picture?

Dive deeper into your affiliate earnings, including your direct retailer sales figures. Squirrel Insights unifies all your revenue data into one clear view — track performance by page, author, section, country, and more.

Plans start at £129 + VAT per month

Learn about Insights

Frequently Asked Questions

How does Squirrel Links make money?
When a visitor clicks a link to a retailer where you don't have a direct affiliate account, the link routes through our Squirrel Marketplace. We share the resulting commission with you. On your direct accounts, we earn nothing.
Will Squirrel Links override my existing affiliate links?
Never. Your direct affiliate accounts always take priority. If you have an existing relationship with a retailer, your links continue to route through your account and you keep 100% of the commission.
What happens with links to retailers not in my accounts or your marketplace?
We leave them untouched. If we don't have a marketplace relationship with a retailer and you don't have a direct account, the link stays as it is.
Will the code snippet slow down my site?
No. The Squirrel Links snippet loads asynchronously and is lightweight. It has no impact on your page speed or Core Web Vitals.
Which affiliate accounts can I connect?
You can connect direct retailer accounts, major affiliate networks like Awin, CJ, Rakuten, Impact, Amazon Associates, and any other monetisation platform you use. The more accounts you connect, the better Squirrel Links can optimise your earnings.
Is there a minimum traffic requirement?
No. Squirrel Links is open to all legitimate publishers regardless of traffic volume. There's no application process and no invite required.
How do I see my earnings?
Squirrel Links includes a free dashboard showing your Squirrel Marketplace earnings, plus your top performing pages, retailers, and affiliate links. For deeper reporting including direct retailer sales data, you can upgrade to Squirrel Insights.
How quickly will I see results?
Once the snippet is installed and your accounts are connected, Squirrel Links begins working immediately. You should see initial data in your dashboard within 24–48 hours.