How does the Squirrel Widget work?

The Squirrel Widget is a single line of embed code that displays a real-time price comparison table on your page. It pulls live pricing from 7k+ retailers across multiple affiliate networks, showing readers the best deals in their local currency.

Can I customise how the widget looks on my site?

Yes. The widget is fully customisable — you can match colours, fonts, and layout to your site's design. It's responsive by default and adapts to any container width.

How often are prices updated?

Prices are refreshed every 2–4 hours automatically. You never need to manually check or update retailer pricing — Squirrel handles it all in the background.

Will the widget slow down my page?

No. The widget loads asynchronously and is optimised for performance. It has no impact on your Core Web Vitals or page speed scores.

Which retailers and networks are supported?

Squirrel supports over 7,000 retailers across major affiliate networks including Awin, CJ, Rakuten, Impact, Amazon Associates, and more. Coverage spans multiple countries and currencies.

Does the widget show prices in the reader's local currency?

Yes. The widget automatically detects the reader's location and displays prices from retailers that ship to their country, in their local currency. This means your content is relevant to a global audience.

Is there a cost to use the Squirrel Widget?

There is a free tier available. Squirrel earns through the Marketplace — when a reader clicks through to a retailer you don't already have a direct affiliate relationship with. Your own affiliate accounts always take priority.

Price comparison widget

Show readers the right price, every time

Editors shouldn't have to manually check prices. Squirrel does it automatically — pulling live prices from 7k+ retailers in 10+ countries, refreshing every 2–4 hours, in one embeddable widget.

No credit card·Setup in minutes·Cancel anytime

0 Retailers worldwide

0 Offers tracked

0 Countries covered

0 Commission yours to keep

Key features

Everything you need, nothing you don't

Here are just some of the things Squirrel can do for your editorial team and your readers.

Quickly Find Products

Search our database by retailer URL, EAN, UPC, or keyword — find the right product in seconds.

Easy to Embed

One line of code. Desktop and mobile friendly. Works on Apple News, social media, and everywhere else.

Auto Updates

Prices are refreshed every 2–4 hours across all your widgets, automatically — no manual work required.

Fully Customisable

Adjust fonts, colours, calls-to-action, and editorial standards statements to match your brand perfectly.

Retailer Choice

Hundreds of millions of products across all major retailers — via affiliate networks around the world.

Click Tracking

Track performance per widget, URL, and retailer with easy-to-read reporting and click-ref tracking.

Notify Me Alerts

Reader alerts for back-in-stock and price drops, keeping your audience engaged off-site.

Pricing Insights

Pricing history lets you identify genuine deals and give readers the context they need to buy with confidence.

Account Management

Manage multiple sites and multiple users all from one comprehensive dashboard — group accounts supported.

Integration options

Getting Squirrel on your pages

Multiple ways to integrate Squirrel — choose the method that fits your editorial workflow.

Auto Squirrel

A small script that transforms any retailer link on your site into a Squirrel-powered URL, automatically.

Make & Model

Populate thousands of widgets via ASIN, EAN, UPC, keywords, or retailer URL directly from your CMS.

Manual Inclusion

Manually add Squirrel widgets to any article — full editorial control, zero technical complexity.

Playlists

Feature multiple products around a specific topic or theme in a single, curated widget.

Little Squirrel

A single offer URL that works everywhere — social media, YouTube, Apple News, and beyond.

Stickee Widgets

Smartphone and broadband contract deals in the UK, powered by Stickee technology.

See it live

A real Squirrel widget, right here

This is a live Squirrel widget pulling real prices right now. This is exactly what your readers will see.

Pricing

Simple, transparent pricing

100% of the commission you earn from your affiliate partnerships via Squirrel is yours to keep. Always.

Squirrel Starter

30 retailers across your websites

£129.00 + VAT per month

Unlimited clicks**
100% commission yours to keep
30-day auto-renewal, no cancellation fee
All Squirrel scripts (Make & Model, Little Squirrel, Playlists, manual)
Customisable widgets
Squirrel Marketplace retailers
1 Website
1 User

Squirrel Growth

180 retailers across your websites

£379.00 + VAT per month

All Starter features
Unlimited users
Little Squirrel
Squirrel deal finder / pricing history

Squirrel PRO

330 retailers across your websites

£779.00 + VAT per month

All Growth features
Auto Squirrel

**Fair use policy of 250,000 click-outs per site/domain per month.

Need something different? Contact us to discuss other plans and features.

Ready to show readers the best prices?

Get started with Squirrel today. No credit card needed, no setup fees — just your affiliate relationships and your audience.

No credit card required · Setup in minutes