Price Comparison for Publishers
Show readers the best prices from thousands of retailers — automatically updated, geo-targeted, and earning you commission on every click. Embed in one line of code.
Why publishers use price comparison widgets
Readers trust editorial content that helps them make informed purchasing decisions. A price comparison widget transforms your product reviews and buying guides into actionable tools — showing real-time pricing from multiple retailers so readers can find the best deal instantly.
For publishers, this means higher engagement, better click-through rates, and increased affiliate revenue. Readers stay on your page longer, trust your recommendations more, and are more likely to convert when they can see all their options in one place.
- Real-time prices from 7,000+ retailers across major affiliate networks
- Automatic geo-targeting shows readers retailers and currencies relevant to them
- Prices refresh every 2-4 hours with zero manual effort from your team
- Fully customisable design to match your site's look and feel
- Single line of embed code — no complex integration required
- Your affiliate accounts take priority; Marketplace fills any gaps
- No impact on page speed or Core Web Vitals
Squirrel tools for price comparison
Build powerful buying experiences for your readers
Squirrel Widget
The core price comparison component. Embed a live pricing table for any product showing retailers, prices, and availability — all in the reader's local currency.
Learn more about Widget →Squirrel API
Build custom price comparison experiences. Access live pricing data from 7k+ retailers via a simple REST API — search by keyword, URL, ASIN, UPC, EAN or SKU.
Learn more about API →Squirrel Links
Complement your widgets with automatic link monetisation across the rest of your content. Every retailer link on your site earns commission, not just widget clicks.
Learn more about Links →Deal Finder
Help your editorial team discover the best current offers by retailer, brand, and savings percentage. Find deals to feature alongside your price comparison widgets.
Explore Deal Finder →How it works
Getting price comparison on your site takes minutes, not days. Here's the process:
1. Create your account
Sign up for free and connect your existing affiliate network accounts. Squirrel uses your credentials to ensure commission flows to you.
2. Embed the widget
Add a single line of code where you want price comparison to appear. The widget is fully responsive and adapts to your layout automatically.
3. Readers see live prices
The widget pulls real-time pricing from retailers in the reader's region. When they click through and buy, you earn commission through your connected accounts.
See it in action
This is a live Squirrel Widget pulling real prices right now — exactly what your readers would see.
Frequently asked questions
What is a price comparison widget?
A price comparison widget is an embeddable component that displays live pricing for a product from multiple retailers. Readers can see where to get the best deal without leaving your page, and you earn affiliate commission on every click-through.
How does a price comparison widget help publishers earn more?
Price comparison widgets increase click-through rates by showing readers multiple buying options in one place. Instead of a single affiliate link, readers see all available retailers and prices — increasing the chance they click through and convert.
Do I need to manually update prices?
No. Squirrel's price comparison widget updates automatically every 2-4 hours. Prices, availability, and retailer offers are all refreshed without any manual intervention from your team.
Can the widget show prices in the reader's local currency?
Yes. The Squirrel Widget automatically detects reader location and shows prices from retailers that ship to their country, in their local currency. This makes your content relevant to a global audience.
How many retailers does Squirrel support?
Squirrel works with over 7,000 retailers across major affiliate networks including Awin, CJ, Rakuten, Impact, Amazon Associates, and more. Coverage spans the UK, US, EU, Australia and other markets.
Ready to add price comparison to your site?
Join publishers already using Squirrel to show readers the best prices and earn more from every product page.
Create your free account →Related resources
Network & Retailers
See the full list of 7,000+ retailers and affiliate networks Squirrel integrates with.
Browse retailers →Today's Deals
Hand-picked daily deals from our editorial team — powered by the same pricing data as the widget.
View today's deals →Blog
Guides on maximising widget performance, affiliate strategy, and revenue optimisation.
Read our blog →