Point it at an article and it finds every product you've linked to, then keeps the prices current.
Stuart Miles Posted
Most articles that mention products mention several of them. A round-up, a gift guide, a review that compares three headphones. Each one carries a handful of retailer links that were correct the day they were written.
A Playlist is what happens when you point Squirrel at that page.
What it does
It reads the article, finds the products you’ve already linked to, and collects them into one set. From then on the prices stay current and the links keep working, without anyone going back into the post.
You’re not rebuilding the article. You’re giving it a spine.
Why it exists
Because the alternative is what most publishers actually do, which is nothing.
An editor writes a round-up in March. By September two of the products have moved price, one is out of stock and one retailer has left the affiliate network entirely. The page still ranks. It still gets traffic. It just quietly earns less every month, and nobody notices because there’s no alert for a link that has stopped converting.
Going back through old articles by hand is a job nobody has time for and nobody enjoys. So it doesn’t happen.
What you get
- current prices on every product in the article, refreshed every two to four hours
- the best available offer across the retailers you're connected to, not just the one you originally linked
- stock status, so a sold-out product can be handled rather than left sitting there
- one place to see how a whole article is performing rather than link by link
Where it fits
Playlists work on articles you've already published. The widget is for pages you're building now. Squirrel Links handles individual links wherever they appear.
If you're not sure which of your existing articles need it, a free link audit will show you which pages carry retailer links and what state those links are in. No account needed, about a minute.
Common questions
What is a Squirrel Playlist?
A set of products collected from an existing article, kept up to date with live pricing and working affiliate links without editing the post.
Does it change my existing article?
No. It reads the products you’ve already linked to and keeps them current.
How often do the prices update?
Every two to four hours across every connected retailer.